Charlotte's premier boat dealership & marine service center, SouthTown Watersports
SouthTown Watersports, Charlotte's premier boat dealership & marine service center. We have vast product offerings from top brands in Wake and Pontoon boat sales such as Moomba and Supra Boats. Our Charlotte, North Carolina facility also services a wide variety of boats and engines from top brands such as Suzuki, Mercury, Indmar, PCM, and much more.
SouthTown Watersports has its roots in the wakeboarding community, beginning in 2001 when a group of passionate wakeboarders started a youth-focused wakeboarding camp and ministry. What began as a small operation using personal boats and pooled gear quickly grew into something much larger.
The early success of the wakeboarding camps attracted the attention of industry leaders who believed in SouthTown’s mission. Key sponsorships from companies like Skiers Choice (manufacturer of Supra and Moomba boats), Hyperlite Wakeboards, Jet Pilot life jackets, and Cobian flip flops helped fuel the growth.
As the SouthTown team became more involved in the wakeboarding community and local events, new opportunities emerged. In 2004, the team embarked on the “Fire in the Core” tour, traveling to 26 cities from Charlotte to Portland with a Supra boat and wrapped RV to promote their book and vision.
The natural progression from wakeboarding ministry to boat dealership occurred in 2009 when SouthTown became the official Supra and Moomba dealer in the Charlotte area. Today, more than 15 years later, the company has come full circle—now able to sponsor a team of riders each year while maintaining the same core vision of wakeboarding and impacting youth.
SouthTown Watersports serves as the exclusive Supra and Moomba dealer in the Piedmont of North Carolina and upstate South Carolina. The Supra brand is synonymous with innovative styling, luxurious interior, and unsurpassed wake performance. Moomba is a value-oriented brand that delivers the same quality and performance of other inboard boats at a significantly lower price.
Our pro shop, Southtown Boardsports, features the largest selection of wakeboards, bindings, and accessories in the area. The shop is stocked with industry leading vendors such as Hyperlite, Liquid Force, Ronix, Slingshot, and Sandbox. You can check out the pro shop and buy online as well at southtownboardsports.com.
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Frequently Asked Questions
Southtown Watersports Charlotte is your premier Supra boat dealer in North Carolina. We're located at 3333 Scott Futrell Drive, Charlotte, NC 28208 and carry the complete line of Supra wake boats including the SA, SL, and SE series.
Our Charlotte showroom features the latest Supra models, and we offer test drives on Lake Norman so you can experience the legendary Supra wake before you buy. We also provide financing options and accept trade-ins.
Southtown Watersports has been serving the Lake Norman community for years as the area's trusted boat dealership. We're just minutes from Lake Norman and specialize in wake boats, pontoons, and fishing boats perfect for the lake's 500+ miles of shoreline.
We carry Supra and Moomba boats, plus we offer full service, parts, and gelcoat repair. Our team knows Lake Norman's waters and can help you choose the perfect boat for wakeboarding, water skiing, or family cruising.
New Moomba boats at our Charlotte location start around $80,000 for entry-level models and can go up to $150,000+ for fully loaded models like the Moomba Mondo or Max.
We offer competitive financing with rates as low as 6.99% APR (with approved credit), and we frequently have manufacturer incentives and seasonal promotions. Call us at (704) 837-0950 for current pricing and available rebates.
Our Charlotte service department provides complete marine service for all boat brands, not just the ones we sell. We offer routine maintenance, engine repair, gelcoat repair, and winterization services.
Our certified technicians are factory-trained on Supra, Moomba, and other major brands. We also carry a full inventory of parts and accessories. Service appointments can be scheduled online or by calling our service department.
For Lake Norman wakeboarding, we recommend the Supra SA or Moomba Mondo. Both create exceptional wakes and are perfect for Lake Norman's open waters and deep sections.
Lake Norman's size (32,510 acres) gives you plenty of room for wakeboarding, and these boats are designed to handle the lake's occasional chop while still delivering clean, consistent wakes. We can arrange a demo on Lake Norman so you can try before you buy.
Southtown Watersports Charlotte is an authorized Premier pontoon dealer. We stock a variety of Premier models from 20-foot family pontoons to 26-foot luxury models with premium features.
Premier pontoons are perfect for Lake Norman family cruising, entertaining, and fishing. We offer financing, trade-ins, and can customize your pontoon with the options you want. Visit our showroom to see the Premier difference in person.
We work with multiple marine lenders to offer competitive boat financing options. Rates start as low as 6.99% APR with terms up to 20 years depending on the boat value and your credit profile.
Our finance team can often get you pre-approved in minutes, and we handle all the paperwork. We also offer seasonal promotions with special financing rates. Apply online or visit our Charlotte showroom to get started.
For Lake Norman cruising, we recommend a 22-24 foot Premier pontoon with a 150-200 HP outboard. This size handles Lake Norman's occasional waves well while providing plenty of seating for family and friends.
Popular features for Lake Norman include a Bimini top for shade, comfortable seating, and a sound system. Many customers also add fishing packages since Lake Norman offers excellent bass and catfish fishing opportunities.